Friday, July 30, 2010

Mercedes-Benz Commercial Revitalization Segment With Euro3


PT Mercedes-Benz Indonesia (MBI), revive its business in the commercial segment, which markets premium chassis for buses. As proof, after the launching of the top chassis of the bus, OH Euro3 1526, at the end of January, followed by OH1521 Euro3.

OH1521 Special to the launch late last week in Bandung, MBI invite the owners of the fleet on the island of Java, Bali, Lombok and Sumatra, particularly from companies otobus (PO) to view and try to direct the bus product. They are also given the opportunity to try OH1526 using six cylinder engine or a greater capacity for long-distance transport or between provinces.

Save more. Actually, the total product OH1521 not new. The newly launched version using the engine already meets emissions standards Euro3 (formerly Euro2). This four-cylinder engine, in addition to environmentally friendly, as well as more efficient fuel consumption. Based on the specifications issued by MBI, despite the power of the engine remained unchanged, but torque increased by 12 percent. The result, more efficient fuel consumption 36 percent.

In the commercial segment, Mercedes-Benz currently rely solely on the chassis for buses. While for trucks, especially in class 2 ton, no longer come into play. "There has been a coincidence Mitbusihi currently memdominasi truck market in Indonesia and one group with us," explains Rudi Borgenheimer, CEO and President Director of PT MBI. Therefore, MBI concentration on premium bus chassis.

Three Varian. MBI is currently marketing three types of chassis for buses, namely OH 1518, OH in 1521 and 1525 (now replaced by OH1526). In the first quarter, MBI has managed to sell 130 units in retail chassis, most is OH1525, 115 units. According to the MBI with sales that much, Mercedes-Benz bus chassis market over 51 percent.

See the development of various categories of vehicle sales during the first quarter of 2010 and the changes to bus passengers trendangkutan great, plus the more intensively tourism in Indonesia, MBI believes this year could sell at least 850 units of bus chassis.

1 comments:

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